How Philipp sees it. I’ve been to the U.S during a school exchange, I road tripped the West and East Coast with my friends after my A-levels and now I’ve been spending some time in New York City, so I’m not the one to be called a newbie on American culture. Yet, I’m now able to state that I’ve survived an earthquake, a hurricane (Hi Irene!) and on top of that: New York Fashion Week. And that kicked off like every other one. With a hangover.
This time caused by Fashion’s Night Out, the atheists version of Christmas. Another day invented to make us buy things, yet this time by someone even lazier than those guys who invented e.g. Mother’s Day; it‘s not even about presents for other people anymore. Since in Berlin this event is this still being considered being in it’s infancy, in the U.S crowds of people flocking down Broadway and get crazy in front of Kim Kardashian’s store(!).
A less cheesy environment (at least a little): The Lincoln Center. Since Mercedes Benz an IMG took over the half of all the Fashion Weeks in the world they pretty much look all the same. The same tents, the same “interior design“, the same fake smiles. You could argue that this might leed to an increased concentration on the actual clothing that’s presented. But – despite the blathering about Black Box and White Cube – as my friend Vanessa pointed out here (http://www.thepandafck.de/2011/01/25/die-schone-seite-der-mode/) very correctly is that a garment indeed needs a specific environment and not an improvised tent to take effect. Call me picky but how magic can a show be whose invites look like receipts from a cash register?
With the increasing number of labels streaming shows online, the in fact presence on location – how one sophisticatedly calls it – is henceforth just about showing off yourself and less about the actual fashion show. Apart from that, it’s so much easier to stay in one’s PJs and watch the shows from home. I’m fully aware this qualifies me to be called a couchpotatoe (but it saves so much time!!), but why should I bother to go and see ANOTHER flower pattern being sent down the runway? (Especially when I slept in on the weekends and missed all shows from Day 2 till 5). I mean, how could I have catched up on that, if not online? That leeds us to another topic: Parties. But more on this next time.